About

Hair the Way Nature Intended

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PRORITUALS is an eco-friendly stylistically advanced hair care and color line that features paraben and sulfate-free formulas that deliver superior results. Inspired by nature and driven by fashion, PRORITUALS boasts a full wet styling and color line that covers gray like no other.

PRORITUALS hair color is the only color known for patented ChromaPrism™ technology which allows for deeper longer lasting color results that help condition the hair.