PRORITUALS took the excellent protein source of Wheat, Keratin and Soy and combined it with molecular technology to create ChromaPrism™ Technology. ChromaPrism™ Technology not only allows for deeper penetration and brighter reflection, but features a revolutionary molecule that eliminates the chemical smell and feel from the hair during processing. Combined with our smoothing molecule, hair is left in better condition than ever before.
Each PRORITUALS tube of hair color is made up of 5 essential ingredients:
Our unique formulation does not need to be shampooed out of hair after the processing is complete. We recommend to RINSE COLOR with cool water until water runs clear, DO NOT SHAMPOO. Condition with PRORITUALS Color Therapy Conditioner to close the cuticle and restore hairs natural pH balance.