The Color Ritual

A. Clarify hair prior to color application with PRORITUALS Clarifying Shampoo (pH 5.25–6.25). This will help remove environmental build up and supply additional Wheat and Soy proteins to hair. Daily Conditioner or Color Therapy Conditioner can be applied to detangle if needed. Towel dry.

B. Spray hair with PRORITUALS Spray Treat (pH 4.3–4.8). This will even out porosity and add even more Proteins to the hair for better color penetration during application. Do not rinse.

C. Add 5 grams of PRORITUALS Hair and Scalp Therapy to your mixed color before application. This will replace the fatty acids that can be reduced during coloring processes. Adding Hair and Scalp Therapy oil to your color formula allows you to process with heat if you so choose and prevents damage while adding additional moisture to hair.

D. After processing RINSE COLOR with cool water until water runs clear. DO NOT SHAMPOO. Condition with PRORITUALS Color Therapy Conditioner (pH 3.75–4.25) to close the cuticle and restore hair's natural pH balance. Hair can be shampooed if needed after conditioning (recommended for lighteners). If shampooing, repeat conditioner afterward.

E. PRORITUALS ColorFuel (pH 4.5–5.5) can be sprayed onto hair to add more natural botanicals that shield hair from harmful sun exposure and ensure long lasting, vibrant color. (ColorFuel locks in color by closing hair's cuticle)

A final pH result of between 4.5–5.5 will give your hair longer lasting color results and produce a cuticle that lays smooth as it reflects your beautiful, rich PRORITUALS Color.